Making a (False) Impression: The Role of Business Experience in First Impressions of CEO Leadership Ability

Recent studies have demonstrated that judgments of business leaders’ faces predict their organizations’ financial performance. To date, these predictions have been derived exclusively from the impressions of naı̈ve perceivers. Here, we tested how perceivers’ knowledge and experience in business might relate to their judgments of CEOs’ leadership ability from nonverbal facial cues. In Study 1, business students performed similarly to non-business students when rating faces for leadership ability. Business professionals with many years of experience exhibited significantly lower accuracy than professionals without business experience in Study 2, however. Following previous research demonstrating that experience in a particular domain can ironically reduce the accuracy of individuals’ judgments, our findings suggest that perceivers’ experience in executive business management positions may inhibit them from accurately judging leadership ability from nonverbal information. Domain-specific knowledge may therefore impair the accuracy of first impressions.